The Challenge
Asked to help “create an organisation with 2,500 leaders”, Couravel designed and delivered a large scale intervention that reached employees in their workplaces.
The aim was to build their commitment, confidence, knowledge and skills to talk about Natural England and create advocates and “ambassadors” at all levels and in all functions.
After the project, 85% of external stakeholders said they would now rate the passion and commitment shown by Natural England employees as good or very good.
What we did
We worked closely with Natural England executives to design an approach that would both reflect complex policy and strategic messages and reach people operating in widely different roles. We wanted all employees to experience the same workshop as part of our One Voice, Nine Accents message, but we needed to ensure different audiences each took valuable learning from the day.
Our team designed highly interactive sessions to build staff confidence to talk about Natural England to variety of different external stakeholders. Workshops were designed to cater for a mixture of staff from different roles and at different levels within Natural England. Over 100 workshops were delivered jointly by Couravel and regional managers from Natural England over a two month period.
“A pleasure to work with and we have enjoyed the style and diversity of their team. They’ve invested in getting to know us and been flexible in developing their product. The scope we gave was incredibly broad and challenging and they’ve delivered.”
Guy Thompson, Executive Director of External Affairs
IABC UK & Ireland Past President 2019-2020
Gold Quill Award Winner
