We worked with an in-house team drawn from various roles across Oxfam to design a large scale intervention that would reach the whole organisation. First, we created a visual representation of the Oxfam story which drew on a series of facilitated discussions. These used facilitation techniques designed to enable people to talk about what really inspires them. A larger group of Oxfam staff were then trained in how to use the visualisation to have similar conversations with people throughout the organisation, where they could share their stories about what motivated them.
During this process, the number of people who strongly agreed that they had a strong sense of shared purpose with Oxfam and that they understood the organisation’s priorities nearly doubled.