Link to report: –
I’m delighted to share the results of the second report that Howard Krais, Dr. Kevin Ruck and I have published. With the help of the IABC Foundation we have spoken to serial winners of the Gold Quill, a rigorously evaluated International Communicators’ Award. To win a Gold Quill entrants have to demonstrate how their work is grounded in a thorough analysis of audience and business needs. Serial winners represent an excellent proxy for organisations that excel at listening to their people.
This report summarises the stories and principles we learned from them. It also provides a comprehensive overview of Listening Tools that people can use to generate great conversations within their businesses.
We also feature the Listening Spectrum to help think about the kind of approach to take given different objectives.