The engagement process developed by Couravel and BAE Systems has won the Gold Prize in the Chairmans Award for Innovation, the international award that is granted to only a handful of projects globally.
The project involved developing a picture of the companys strategy which was used as the basis for hundreds of workplace discussions about the business, where it was going, what it meant for individuals and teams.
As the process unrolled, understanding of the companys business strategy increased by more than 30%, and buy in to the idea that the company had an exciting future grew by a similar amount. Similar increases in understanding customer expectations and recognising how people need to change to meet those expectations were tracked.
But the impact was not limited to these soft measures of engagement. The business has grown by 40 per cent in the past two to three years. In the view of the board, a lot of this success is down to the engagement process, says Andrea Adams, the HR Director.
The project has been widely reported in the UK media featuring on the BBCs Working Lunch and in The Times.